Sony BRAVIA 8 77" OLED 4K Google TV


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Sale price$4,499.00

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Description

Sony BRAVIA 8 77" OLED 4K Google TV

The Sony BRAVIA 8 77" is a large-format OLED 4K Google TV designed for customers who want a genuinely cinematic image without moving into a projector system. At 77 inches, it delivers a big, immersive picture while still offering the slim elegance and pixel-level contrast that make OLED so appealing.

Because every OLED pixel can control its own light, the BRAVIA 8 is able to produce deep blacks, strong contrast and excellent shadow detail. Sony’s XR Processor, XR Triluminos Pro, XR Contrast Booster 15 and XR OLED Motion help the picture stay natural, detailed and smooth across movies, streaming, sport and gaming.

This model also uses Acoustic Surface Audio+, allowing sound to come directly from the screen area. That gives dialogue a more natural connection to the image, especially when compared with TVs where all the sound comes from below the panel.

Key Features

  • 77-inch OLED 4K display
  • Self-lit OLED panel for deep black levels and pixel-level contrast
  • XR Processor for natural Sony picture optimisation
  • XR Triluminos Pro for rich, realistic colour
  • XR Contrast Booster 15 for improved contrast and highlight control
  • XR Clear Image for cleaner upscaling
  • XR OLED Motion for smoother fast-moving content
  • Acoustic Surface Audio+ with Sound Positioning Tweeter
  • Dolby Vision, HDR10 and HLG HDR support
  • Dolby Atmos and DTS:X audio support
  • HDMI 2.1 with 4K120, eARC, VRR, ALLM and SBTM
  • Google TV with Chromecast built-in, Apple AirPlay and Apple HomeKit

Why Choose the Sony BRAVIA 8 77"?

The BRAVIA 8 77" is ideal for customers who want a true big-screen OLED experience. It is large enough to feel theatrical in a media room or premium living room, but still simple and elegant compared with a projector installation. It is especially well suited to film, drama, premium streaming and gaming in rooms where black level and contrast are more important than maximum daylight brightness.

From a system-building perspective, this is an excellent screen to anchor a clean home cinema. The 77-inch size gives movie soundtracks and gaming more visual scale, while eARC and HDMI 2.1 make it easy to partner with a proper soundbar, AV receiver or PlayStation 5.

Picture, Sound & System Matching

The BRAVIA 8 77" works best in controlled or moderately lit rooms where OLED’s contrast advantage can really be appreciated. It is excellent for night-time viewing, high-quality streaming, UHD Blu-ray and cinematic content with deep shadows and rich colour grading.

The built-in screen-based sound system is a step up from many slim TVs, but for a screen this large, a separate soundbar with subwoofer or a proper surround system is strongly recommended. A 77-inch OLED deserves audio with similar scale and impact.

Full Specifications

Click to view full specifications
  • Model Code: K-77XR80
  • Series: Sony BRAVIA 8
  • Model Year: 2024
  • Screen Size: 77" class / 195 cm measured diagonally
  • Technology: OLED self-lit display
  • Resolution: 3840 x 2160 4K Ultra HD
  • Panel Refresh Rate: 120Hz
  • Processor: XR Processor
  • Colour: XR Triluminos Pro, Live Colour Technology
  • Contrast: XR Contrast Booster 15, Dynamic Contrast Enhancer
  • HDR Support: HDR10, HLG, Dolby Vision
  • Motion: XR OLED Motion
  • Clarity: XR Clear Image
  • HDMI Inputs: 4 side HDMI inputs
  • HDMI 2.1 Features: 4K120, eARC, VRR, ALLM, SBTM
  • Wireless: Wi-Fi, Bluetooth 5.3, Chromecast built-in, Apple AirPlay, Apple HomeKit
  • Smart Platform: Google TV
  • Speaker System: Acoustic Surface Audio+ with Sound Positioning Tweeter
  • Audio Format Support: Dolby Audio, Dolby Atmos, DTS, DTS:X
  • Supplied Screen Dimensions Without Stand: 1713 x 984 mm
  • Official TV Dimensions Without Stand: Approx. 1713 x 984 x 38 mm
  • Weight Without Stand: Approx. 32.3 kg
  • Weight With Stand: Approx. 34 kg
  • VESA Mounting: 300 x 300 mm

Important Notes

  • OLED televisions are best used with sensible picture settings and varied content for long-term panel care.
  • A screen this size should be paired with a good soundbar, subwoofer or surround system for best results.
  • Confirm wall bracket compatibility, cable clearance and wall strength before installation.

Final Word

The Sony BRAVIA 8 77" is a superb large-screen OLED for customers who want a premium cinematic experience in a clean, elegant format. It delivers the deep contrast, natural picture quality and smart system integration expected from a serious Sony BRAVIA TV.

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