{"product_id":"sony-bravia-8-77-oled-4k-google-tv","title":"Sony BRAVIA 8 77\" OLED 4K Google TV","description":"\u003cdiv class=\"product-description\"\u003e\n\n  \u003ch2\u003eSony BRAVIA 8 77\" OLED 4K Google TV\u003c\/h2\u003e\n\n  \u003cp\u003eThe \u003cstrong\u003eSony BRAVIA 8 77\"\u003c\/strong\u003e is a large-format \u003cstrong\u003eOLED 4K Google TV\u003c\/strong\u003e designed for customers who want a genuinely cinematic image without moving into a projector system. At 77 inches, it delivers a big, immersive picture while still offering the slim elegance and pixel-level contrast that make OLED so appealing.\u003c\/p\u003e\n\n  \u003cp\u003eBecause every OLED pixel can control its own light, the BRAVIA 8 is able to produce deep blacks, strong contrast and excellent shadow detail. Sony’s \u003cstrong\u003eXR Processor\u003c\/strong\u003e, \u003cstrong\u003eXR Triluminos Pro\u003c\/strong\u003e, \u003cstrong\u003eXR Contrast Booster 15\u003c\/strong\u003e and \u003cstrong\u003eXR OLED Motion\u003c\/strong\u003e help the picture stay natural, detailed and smooth across movies, streaming, sport and gaming.\u003c\/p\u003e\n\n  \u003cp\u003eThis model also uses \u003cstrong\u003eAcoustic Surface Audio+\u003c\/strong\u003e, allowing sound to come directly from the screen area. That gives dialogue a more natural connection to the image, especially when compared with TVs where all the sound comes from below the panel.\u003c\/p\u003e\n\n  \u003ch3\u003eKey Features\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003e\u003cstrong\u003e77-inch OLED 4K display\u003c\/strong\u003e\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eSelf-lit OLED panel\u003c\/strong\u003e for deep black levels and pixel-level contrast\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eXR Processor\u003c\/strong\u003e for natural Sony picture optimisation\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eXR Triluminos Pro\u003c\/strong\u003e for rich, realistic colour\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eXR Contrast Booster 15\u003c\/strong\u003e for improved contrast and highlight control\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eXR Clear Image\u003c\/strong\u003e for cleaner upscaling\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eXR OLED Motion\u003c\/strong\u003e for smoother fast-moving content\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eAcoustic Surface Audio+\u003c\/strong\u003e with Sound Positioning Tweeter\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eDolby Vision, HDR10 and HLG\u003c\/strong\u003e HDR support\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eDolby Atmos and DTS:X\u003c\/strong\u003e audio support\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eHDMI 2.1\u003c\/strong\u003e with 4K120, eARC, VRR, ALLM and SBTM\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eGoogle TV\u003c\/strong\u003e with Chromecast built-in, Apple AirPlay and Apple HomeKit\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3\u003eWhy Choose the Sony BRAVIA 8 77\"?\u003c\/h3\u003e\n  \u003cp\u003eThe BRAVIA 8 77\" is ideal for customers who want a true big-screen OLED experience. It is large enough to feel theatrical in a media room or premium living room, but still simple and elegant compared with a projector installation. It is especially well suited to film, drama, premium streaming and gaming in rooms where black level and contrast are more important than maximum daylight brightness.\u003c\/p\u003e\n\n  \u003cp\u003eFrom a system-building perspective, this is an excellent screen to anchor a clean home cinema. The 77-inch size gives movie soundtracks and gaming more visual scale, while eARC and HDMI 2.1 make it easy to partner with a proper soundbar, AV receiver or PlayStation 5.\u003c\/p\u003e\n\n  \u003ch3\u003ePicture, Sound \u0026amp; System Matching\u003c\/h3\u003e\n  \u003cp\u003eThe BRAVIA 8 77\" works best in controlled or moderately lit rooms where OLED’s contrast advantage can really be appreciated. It is excellent for night-time viewing, high-quality streaming, UHD Blu-ray and cinematic content with deep shadows and rich colour grading.\u003c\/p\u003e\n\n  \u003cp\u003eThe built-in screen-based sound system is a step up from many slim TVs, but for a screen this large, a separate soundbar with subwoofer or a proper surround system is strongly recommended. A 77-inch OLED deserves audio with similar scale and impact.\u003c\/p\u003e\n\n  \u003ch3\u003eFull Specifications\u003c\/h3\u003e\n  \u003cdetails\u003e\n    \u003csummary\u003eClick to view full specifications\u003c\/summary\u003e\n    \u003cul\u003e\n      \u003cli\u003e\n\u003cstrong\u003eModel Code:\u003c\/strong\u003e K-77XR80\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eSeries:\u003c\/strong\u003e Sony BRAVIA 8\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eModel Year:\u003c\/strong\u003e 2024\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eScreen Size:\u003c\/strong\u003e 77\" class \/ 195 cm measured diagonally\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eTechnology:\u003c\/strong\u003e OLED self-lit display\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eResolution:\u003c\/strong\u003e 3840 x 2160 4K Ultra HD\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003ePanel Refresh Rate:\u003c\/strong\u003e 120Hz\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eProcessor:\u003c\/strong\u003e XR Processor\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eColour:\u003c\/strong\u003e XR Triluminos Pro, Live Colour Technology\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eContrast:\u003c\/strong\u003e XR Contrast Booster 15, Dynamic Contrast Enhancer\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eHDR Support:\u003c\/strong\u003e HDR10, HLG, Dolby Vision\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eMotion:\u003c\/strong\u003e XR OLED Motion\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eClarity:\u003c\/strong\u003e XR Clear Image\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eHDMI Inputs:\u003c\/strong\u003e 4 side HDMI inputs\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eHDMI 2.1 Features:\u003c\/strong\u003e 4K120, eARC, VRR, ALLM, SBTM\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eWireless:\u003c\/strong\u003e Wi-Fi, Bluetooth 5.3, Chromecast built-in, Apple AirPlay, Apple HomeKit\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eSmart Platform:\u003c\/strong\u003e Google TV\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eSpeaker System:\u003c\/strong\u003e Acoustic Surface Audio+ with Sound Positioning Tweeter\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eAudio Format Support:\u003c\/strong\u003e Dolby Audio, Dolby Atmos, DTS, DTS:X\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eSupplied Screen Dimensions Without Stand:\u003c\/strong\u003e 1713 x 984 mm\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eOfficial TV Dimensions Without Stand:\u003c\/strong\u003e Approx. 1713 x 984 x 38 mm\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eWeight Without Stand:\u003c\/strong\u003e Approx. 32.3 kg\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eWeight With Stand:\u003c\/strong\u003e Approx. 34 kg\u003c\/li\u003e\n      \u003cli\u003e\n\u003cstrong\u003eVESA Mounting:\u003c\/strong\u003e 300 x 300 mm\u003c\/li\u003e\n    \u003c\/ul\u003e\n  \u003c\/details\u003e\n\n  \u003ch3\u003eImportant Notes\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003eOLED televisions are best used with sensible picture settings and varied content for long-term panel care.\u003c\/li\u003e\n    \u003cli\u003eA screen this size should be paired with a good soundbar, subwoofer or surround system for best results.\u003c\/li\u003e\n    \u003cli\u003eConfirm wall bracket compatibility, cable clearance and wall strength before installation.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3\u003eFinal Word\u003c\/h3\u003e\n  \u003cp\u003eThe \u003cstrong\u003eSony BRAVIA 8 77\"\u003c\/strong\u003e is a superb large-screen OLED for customers who want a premium cinematic experience in a clean, elegant format. It delivers the deep contrast, natural picture quality and smart system integration expected from a serious Sony BRAVIA TV.\u003c\/p\u003e\n\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":47973916246203,"sku":null,"price":4499.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0252\/1956\/3610\/files\/SY-FWD77XR80.jpg?v=1781678235","url":"https:\/\/theaudioexperts.com.au\/products\/sony-bravia-8-77-oled-4k-google-tv","provider":"The Audio Experts","version":"1.0","type":"link"}